Revolutionising Leadership in the Middle East
Unlock the potential of your business with innovative Fractional leadership solutions tailored for the dynamic Middle Eastern market.
Agility in Action
Expertise on Demand
Cost-Effective Solutions
In the rapidly evolving landscape of the Middle East, traditional leadership models are being challenged. To sustain growth and attract global business, companies must embrace new strategies. Fractional leadership offers a flexible, impactful approach, allowing organisations to access top-tier expertise without the constraints of permanent hires.
This model will empower businesses to access experience, learn best practise, adapt swiftly, ensuring they remain competitive in a fast-paced AI Transformational market.
Pioneering New Transformational Leadership
Why Choose Fractional Leadership?
Unmatched Agility
Fractional leaders provide the flexibility to pivot quickly, aligning leadership capacity with immediate business needs.
Access to Expertise
Gain immediate access to high-caliber skills and experience, ensuring your business is led by proven professionals.
Cost-Effective Leadership
Reduce overheads by engaging leaders only when needed, optimizing resources for critical growth periods.
What can Craig Ashmole do for your business !
Craig Ashmole doesn’t just manage change, he architects it.
With over 28 years driving corporate transformation and commercial growth across the UK, Europe, UAE, and African markets, Craig has built his reputation on delivering results that matter: Operational breakthroughs, Multi-million-pound cost savings, and Strategic pivots that position organisations for long-term success.
Craig founded Straightalking Consulting in UK 2011 but now based in Dubai, he’s led high-stakes programmes that cut through complexity. From cloud implementations and data centre transitions to telecommunications optimisation and IT operational restructuring.
Technology is only part of the story. Craig’s real strength lies in bridging the gap between IT and business strategy, forging trusted relationships with C-suite executives and boards, and translating technical capabilities into tangible commercial value.
His deep understanding of European, Middle Eastern & African business dynamics, combined with a proven track record in vendor assessment, contract negotiation, and stakeholder engagement, makes him the go-to advisor.
Craig Ashmole integrates technology, people, and processes to help organisations not just survive change, but thrive through it.
Craig Ashmole – Founder of
Straightalking Consulting
Our Expertise
Consultancy Services
Strategic Fractional Leadership
Our experts step into leadership roles to guide your organisation through critical transformations, ensuring agility and impactful results.
Digital Transformation Guidance
We provide strategic insights and leadership to help your business navigate the complexities of digital transformation effectively.
Operational Efficiency Optimisation
Our fractional leaders streamline operations, enhancing productivity and reducing overheads for sustainable growth.
Market Entry Strategy
Gain a competitive edge with our tailored strategies for entering new markets, leveraging fractional expertise for success.
Post-Merger Integration
Seamlessly integrate new acquisitions with our fractional leaders who specialise in post-merger processes and cultural alignment.
Leadership Development Programs
We offer bespoke programs to develop leadership skills within your organisation, preparing your team for future challenges.
Latest Insights
2nd Post
This is the second test post to check out the formatWhy AI Programmes Often Fail Without Proper Change & Transformation Leadership with Battle ScarsBusinesses are under pressure to work faster, leaner, and with fewer manual bottlenecks. Many turn to automated...
1st post
AI won’t fix broken processes. Strong change leadership will.Why AI Programmes Often Fail Without Proper Change & Transformation Leadership with Battle ScarsBusinesses are under pressure to work faster, leaner, and with fewer manual bottlenecks. Many turn to...
Unlock Your Organization's Potential
Discover how fractional leadership can revolutionize your business strategy. Our experts are ready to help you navigate the complexities of modern markets with agility and precision. Reach out to learn how we can tailor solutions to meet your unique needs.